Stephen Conroy was at the launch of the AccountRight Live – a cloud software by MYOB. The minister for broadband, communications and the digital economy issued a warning to businesses, saying that they should establish an online presence right now or else, they will not survive.
He revealed a shocking report by the Australian Bureau of Statistics showing that as of June 30, 2011, only 43% of businesses in Australia had an online presence. He also said that customers, both existing and prospective, are already “online in full force” so they have to take advantage.
Conroy also said that more and more shoppers are shopping online moving away from the conventional way of shopping. He also revealed that online retailers are getting majority of the Internet traffic.
He also shared a report by Nielson showing that of Australians over the age of 16 that are online, 83 per cent have purchased something online in the last 6 months. More than 1/3 of them have spent over a thousand dollars online, with retailers located in Australia having 75 per cent of the piece of the Australian market pie. These figures are expected to rise thanks to the National Broadband Network according to industry experts.
Conroy also recommended cloud computing to businesses, saying that it will give the Australian economy a boost as it moves towards having a digital economy. He revealed that over $3.3 billion will be pumped into the economy over ten years, with small businesses enjoying gains in efficiency and improvements in productivity.
He also said that SMEs should list down education in cloud computing as a priority, especially with the government’s support in having a digital economy. The AccountRight Live software is a good start, as small businesses can use the software to establish a good online presence by starting to take advantage of the cloud.